No sponsorship, no freebies. Links here earn a small commission at no extra cost to you, which keeps the investigations independent. More info
The strongest-smelling product in the test batch. Technically fragrance-free but in a hot shower smells like glue, play dough, or freshly opened emulsion paint (take your pick).
Tested in hard water (South Downs chalk). No conditioner used in shower test.

Fig. II 500ml flip cap. Intriguing packaging design.
Sensory scorecard
This review examines two dimensions: smell and texture & behaviour.
This was the strongest-smelling product in the batch. Sniffed cold from the bottle the smell is already noticeable, a glue-like chemical note. In the hot water test it became even more pungent. The investigator likened it to play dough and a freshly opened tin of indoor emulsion paint. A residual smell was detectable on hair after drying. For users to whom unexpected smells in a hot shower present a difficulty, this product is not a viable option regardless of its natural ingredient credentials.
The texture results are split. The packaging and gel behaviour are genuinely excellent. This is the easiest and most controlled bottle to use in the entire test set. The post-rinse experience is not good: firm cleaning action, pronounced squeak under the reviewers hands, hair that felt dried out and slightly crusty later in the day. Good packaging cannot rescue a formula with so many issues.
Case notes
Urtekram has the kind of Scandinavian natural-brand story that inspires confidence: organic certification, refined packaging, plant-derived ingredient philosophy, allergy certification. The Fragrance Free Sensitive Scalp Shampoo is positioned for atopic and sensitive users.
The real world shower experience did not match the expectations.
The combination of plant-derived lipids, aloe barbadensis, glycosides, and sodium coco-sulfate produces a smell in hot water that was the strongest recorded in the entire eight-product investigation. The investigator noted comparisons to glue, play dough, and a freshly opened tin of emulsion paint/ None of which are associations one seeks while washing one’s hair. No synthetic fragrance was added; the base ingredients are the likely culprits. Technically fragrance-free. Practically, not so.
The hot water test produced a smell the investigation has now associated permanently with Urtekram. This is not a compliment.
The cleaning action is firm: Sodium Coco-Sulfate, despite its coconut origin, cleans firmly enough to produce squeaky fingers on rinse. Hair felt dry and slightly crusty later in the day, and a lingering aroma was detectable after drying. These are not the results one would anticipate from a product marketed for atopic scalps. The packaging (excellent, genuinely) does the brand’s reputation no particular service by arriving on a product that performs like this.
For a natural-formula alternative with a far lower smell profile, see Faith In Nature also plant-based and fragrance-free, with near-odourless results in hot water. For a comparison of smell performance across the full batch, see the low-scent hub or the fragrance-free shampoo overview. The hot-water smell test protocol is explained in the testing methodology.
What was tested

500ml bottle: the best-designed in the test set. Well-shaped for one-handed use, matte label provides grip on wet hands, clean snap cap, controlled pour. If packaging were the review, this would be the clear winner.
Medium-thick gel with a clean pour: no stringiness at the nozzle. Tidy and controlled. In the hand: smooth, non-sticky.

A noticeable glue-like chemical odour: identifiable without concentrating, already present at room temperature. A concern recorded at this stage.
Fixed amount added to a jar of warm water, shaken fifteen times. Large, airy suds with a mix of bubble sizes. Slightly sticky lather. Active and moderately persistent. Not the lowest foam result in the batch.
pH measured using litmus paper. Result: approximately 6.5. Borderline. Slightly above the scalp’s natural pH range.
Product applied to wet hands. Reasonably creamy in the hand but slightly sticky and it required effort and a second wash to rinse off. The glue-like smell transferred to hands throughout this stage and a second wash was needed to clear it.
A normal amount of product spread and lathered adequately on wet hair. The smell became pungent and sustained in steam, the strongest hot-water smell result in the batch. Play dough, adhesive, fresh emulsion paint. It dominated the experience throughout the wash. Firm cleaning action; pronounced squeak on rinse.
After drying: hair felt dried out and slightly crusty. A lingering aroma was detectable on the hair. No scalp irritation or itching which was a genuine positive. The hair result was the opposite of what “moisturising and softening” would suggest.
Claims checker
| The claim | Finding | Note |
|---|---|---|
| "Fragrance free" | No parfum or fragrance allergens added. However the ingredient combination produces a strong, distinctive chemical smell in heat, not a low-odour experience in practice. | |
| "99-100% natural origin ingredients" | Most ingredients are plant-derived or nature-identical. Broadly supported but dependent on calculation methodology. Sodium Coco-Sulfate is coconut-derived but still a sulfate. | |
| "Vegan" | No animal-derived ingredients. Confirmed. | |
| "For sensitive scalp / sensitive or atopic skin" | Contains Sodium Coco-Sulfate and a high-complexity botanical formula. Testing found firm cleansing, pronounced squeak, and dried-out hair. Not the profile expected for a sensitive or atopic scalp product. | |
| "Helps balance and calm a sensitive scalp" | Soothing ingredients present but the cleaning strength and post-wash result contradict this in practice. Not supported by testing. | |
| "Moisturising and softening" | Humectants and lipids present, but the sulfate cleanser produced a dry, crusty result. Not supported by real-world performance. | |
| "Adds shine and makes hair look healthy and vibrant" | Emollients can increase surface smoothness. Cosmetically plausible. Not reflected in the dried-out post-wash result in testing. |
Ingredient analysis

Verdict
The bottle is the best in the test set: well-shaped, easy grip, satisfying snap cap, controlled pour. Urtekram is a Scandinavian brand with considered natural credentials. The formulation looks thoughtful on paper. The investigator approached the trial with some confidence.
Then the bottle was opened.
The smell that emerged in hot water was the strongest in the entire eight-product batch. It was a glue-like, chemical, sustained, and specific in the way that certain smells become permanently associated with events one would rather not repeat. No synthetic fragrance has been added. The ingredient combination (plant-derived lipids, aloe barbadensis, sodium coco-sulfate) produces this without extra assistance. Whether the absence of a listed fragrance ingredient makes the result less unpleasant is a question the investigation leaves to the reader.
The cleaning action squeaks. Hair dried slightly crusty. A lingering aroma remained.
For smell-sensitive users: not recommended. Faith In Nature is the lowest-smell performer in the batch. Abena clears the smell bar with a sulfate base. All eight smell results are compared on the low-scent hub.